Diageo laps it up with alcohol ‘campaign’

The Diageo-funded ‘Stop Out Of Control Drinking Campaign’ is like the time when Shell got involved in environmental campaigning - it’s hypocritical, writes Ruairí McKiernan

YOU couldn’t make this up. A drinks industry group has created an alcohol awareness campaign headed by the respected head of a leading children’s charity.

Sounds crazy, but this is exactly what’s happening with the new Diageo-funded ‘Stop Out Of Control Drinking Campaign’, chaired by Fergus Finlay, the chief executive of Barnardos.