Creating our own future by design

IN THE UK, the creative industry is worth £71bn (€88.6bn) annually, accounts for 1.68m jobs and generates £8m hourly for the economy, the same as Britain’s financial industry.

Research shows that every £1 invested in design generates over £20 in increased revenues and a £4 increase in net operating profit.

In the US, creative credentials are becoming as valued as business qualifications, with a master’s in fine arts dubbed “the new MBA”. Top companies are competing to hire creative graduates because they recognise how much value they can add to their business. Many leading venture capitalist firms have a designated design partner, while, in Silicon Valley, design is a vital aspect in determining the future success of a new tech product.