Cost of price wars?

The current supermarket price war spells good news for hard-pressed consumers in the short term, but is it sustainable and will the long-term consequences for Irish suppliers and producers prove detrimental?

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THE exceptional reduction this week in the price of vegetables and fruit, notably from Aldi and Lidl, as it was they who threw down the gauntlet that others have taken up, has given rise to some of the most diverse reactions since Ireland abolished the Groceries Order some seven years ago.