Gareth O'Callaghan: Social media has changed the landscape of elections

Not that long ago, the main sources of influence that extended far into our lives, shaping our views and beliefs, were our parents, our teachers, and the church, writes Gareth O'Callaghan

‘If you cast your mind back less than ten years, posters on lampposts and front porch conversations carried quite a sway when it came to who we voted for on polling day.’

The American psychologist Abraham Maslow once said: “In any given moment we have two options: to step forward into growth or step back into safety.” 

We are witnessing change on a scale we have never seen before in our lifetime, and one of those seismic changes is occurring in the world of politics. It feels as though this change is happening beyond our control; whereas in reality, we’re more in control than we ever were.