Joyce Fegan: The TikTok 'tradwife' trend — a solution for stressed-out families?

"We do not value care work. People talk about the 'system being broken', but the system was never fixed in the first place. The career-care conundrum exists because the workplace is designed for you to work like you do not have a family, and raise a family like you don't work"

The tradwife focuses on not 'emasculating' their husbands and keeping a clean house while minding children.

The concept of a "tradwife" trended on TikTok a few days ago. For those with a life offline, TikTok is yet another of these social media platforms and its offering is short-form catchy videos. Trends are the heartbeat of the platform. Secondly, it's a platform that was specifically designed for young people, and its influence runs deep, from sponsoring the TikTok Women's Six Nations to hosting the rise of Andrew Tate, the misogynistic "influencer" currently under house arrest in Romania on suspicion of human trafficking charges.

Long story short, TikTok has the eyes and ears of an impressionable generation who are currently developing their world views.