Terry Prone: Nine golden rules to follow when you are in Robert Troy’s position

In his resignation statement, the unfortunate Robert Troy objected to landlords being demonised. In factual terms, this is hairy

Robert Troy with Fianna Fáil leader Micheál Martin and senator Lorraine Clifford Lee at Leinster House in 2019. Picture: Gareth Chaney

Those of you with political ambitions, listen up. Let’s say you’re looking at the possibility of becoming a politician, with a view to eventually becoming a full minister or a minister of State. Or even revolving Taoiseach or Tánaiste. You come to me asking about communications and branding.

And I will tell you you need to prepare for the day when things go badly wrong.