Paul Rouse: How the bookies have used surveillance capitalism to change our relationship with sport

The bookies' success is rooted in the presentation of losing money through gambling as a form of entertainment, or enhanced enjoyment.
Paul Rouse: How the bookies have used surveillance capitalism to change our relationship with sport

The bookies' success is rooted in the presentation of losing money through gambling as a form of entertainment, or enhanced enjoyment.

If you want to understand how it works that money flows out of your pocket and adds to the vast treasures of transnational bookmakers, you have to take a step back and remember how much the world has changed in the last two decades.

It is a self-evident truth that the internet has changed how people live with each other. And we are only in the early stages of the change that it is bringing to every aspect of our lives.

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