When deciding if a house is suitable, trust the advertising hoarding

IT WAS an innocuous headline in the middle of the Sunday Business Post last week, writes Colm O’Regan. “Big spend on Hoardings is a sign of the times.”

On the face of it, good to see an industry doing well but also it is a possible harbinger of the worst of the arsery of the previous boom: The giant building advertising hoarding.

A hoarding around a property development serves multiple purposes. It’s part of the security of the perimeter, it shields the public from dust and rubble, but mainly for a few golden years in the 2000s it was an opportunity for somedevelopers to write in the largest typeface this side of the Hollywood hills, some of the most pungent verbal equine manure every committed to keyboard.