The changing of a company’s logo is catnip to the Rage-erati

LOGOS. They’re everywhere. We take them for granted. But as soon as you change them ... well, be prepared for a backlash.

I remember when AIB changed theirs in 1990. There was hostility towards the one they picked to replace it. “What did they have to go changing that grand logo for?” said everyone. The new one, depicted a representation of Noah’s ark from a carving on a Celtic cross in Co Meath. But it didn’t matter how many times I was told that.

Once I got it into my head that it looked like an angry alien queen with a bird in her hair that’s all I saw. And the old one was a lovely triskel that looked a bit BMWish, so that you felt a bit wealthy putting your Confirmation money in there.