Guidelines for TV drink adverts are a nonsense

IN her letter headlined ‘Irish drink advert codes among strictest in the world’ (September 8), Rosemary Garth of the Alcohol Beverage Federation of Ireland suggests my concerns about Irish children being bombarded withadverts presenting alcohol in a positive light are not based on fact (Letters, August 31). Here are some facts.

The drinks industry “self-regulation” guidelines permit it to advertise alcohol during programmes where up to 25% of the audience are children.

For audience profiling purposes, people aged four years and above are surveyed.