Irish drink advert codes among strictest in the world

IN his letter (August 31), Dr Bobby Smyth accuses the drinks industry of “bombarding” children with alcohol adverts, and questions our bona fides in regard to addressing alcohol misuse.

His basis for doing so is not based in fact or rational analysis. Rather it is founded on his own “scepticism” about the drinks industry’s motives and interests. Dr Smyth is entitled to his opinion. But however much he refuses to acknowledge our efforts, the fact remains that Ireland has among the strictest and most comprehensive set of codes in the world governing the advertising of alcohol.

Moreover, his suggestion that we actively target children is not only contemptible, but is contrary to the truth.