Alcohol abuse not in best interests of the industry

IN his letter (August 4) Bobby Smyth accuses the drinks industry of deception and dishonesty in our efforts to promote a more responsible attitude to alcohol consumption in Ireland.

I wish to re-emphasise why alcohol misuse is not in the best interests of the drinks industry and what we are doing to address it.

Alcohol abuse is a serious problem in Ireland: it is profoundly damaging to the abusers and their families.