Let’s have TV ads showing the real damage alcohol does to the drinker

IF someone arrived in Ireland from another planet, they could be forgiven for thinking that the only adverse effect of drinking alcohol is that it impairs a person’s ability to drive a car.

Although the consequences of drink-driving are tragic and devastating for everyone involved in the accident and their families and friends, the number of people who are affected is a relatively small percentage of our population.

However, the damage that drink does to the human body affects every single person who drinks, every single time they drink. I think it is high time the HSE or Drinkaware, or the Medical Council, spelled out the real damage drink does in simple terms, for example: