Opening Lines: I find it very hard to watch children being cute now without tearing up

I finally saw the John Lewis ad. This will come as a relief to the John Lewis people as they may have been wondering if all the right “influencers” have seen it. It’s OK, John Lewis People. You can close the door because I’m safely in anyway.

Opening Lines: I find it very hard to watch children being cute now without tearing up

People who know the advertising business have written articles wondering whether the format is tired. Well, I’m too tired to know about those finer details but I do like it. Then again my critical faculties are impaired these days.

Because it has a small child being adorable and a big cuddly monster. I find it very hard to watch children being cute now without tearing up (as in getting tearful, not wrecking the gaff).

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