From small seeds of publicity, great Daffodil Day grows

From the very start, this was about more than money. It was about public education, writes Terry Prone.

IN A context where public relations and charity fundraising have become #dirtywords, potent disproval is provided by Daffodil Day, and fair dues, this year, to Isabel Bray. Isabel is a staff member but also a volunteer fundraiser for the Irish Cancer Society — just one of thousands out collecting for the charity as the weekend drew on. She’s also impulsive. An opportunist. Now, impulsivity in PR can come back and bite the impulsive soul, but in this instance, the payoff was enormous.

Isabel was flogging daffs outside the Kilkenny Shop on Dublin’s Nassau St when she spotted that former US president Bill Clinton and his team had gone into the shop to buy a thing or two.