Tipperary influencer Aoife Walsh rapped by ad watchdog over water promotion

The model from Co Tipperary said she used the word 'collab' to indicate the posts were an ad, but the watchdog said this was insufficient

Social media influencer Aoife Walsh claimed she used 'ad' in all her stories in relation to the collaboration with Tipperary Water and considered it had been made very visible to viewers. File picture: Matt Browne/Sportsfile

Former Miss Ireland and social media influencer Aoife Walsh, has been reprimanded by an advertising watchdog for not fully clarifying that she was taking part in a paid promotion of a bottled water product.

The Advertising Standards Authority for Ireland partly upheld a complaint against Ms Walsh that she had breached its code over a post and story on her Instagram account where she talked about Tipperary Water and its new sustainable eco-carton.