Irish Independent publisher takes legal action against X over ‘fake ads’

It is understood that Mediahuis is seeking orders to force X to remove the content and prevent the US tech giant from infringing its copyright and trademarks. Picture: KIRILL KUDRYAVTSEV/AFP via Getty Images

The publisher of the Irish Independent is taking legal action against X, formerly Twitter, over “fake advertisements” on the social media platform.

It is understood that the move follows several incidents in which advertisements and promoted posts have appeared on X featuring faked articles using Irish Independent branding along with images of high-profile figures such as deputy premier and Fine Gael leader Simon Harris.