'Bottomless brunches' where unlimited free alcohol is served flouts legislation, academics claim

Since January 2021, it is illegal to offer alcohol at a reduced price or free of charge by the purchase of other alcohol products. It is also unlawful to advertise or promote such offers.

The popularity and prevalence of “bottomless brunches” offered by licensed premises highlight deficits in legislation introduced by the Government to curb excessive alcohol consumption, it has been claimed.

A group of academics from the Technological University of the Shannon said it was arguable public health regulations were being breached by the provision of so-called “bottomless brunches” — where unlimited alcohol is provided along with food for a set time period.