Nearly 13,000 apply as Defence Forces ramp up €2m digital and outdoor recruitment campaign
The gender breakdown for those applications was 11,191 men and 1,751 women, a ratio of about six men to each woman. File picture
The Defence Forces spent close to €2m over the past year on social media and advertising to boost interest in a military career.
The Defence Forces said it spent €1.91m reaching audiences through Facebook, TikTok, outdoor billboards, and a streaming service popular with video gamers.
