Incognito art sale: 3,500 mystery artworks auctioned for Jack and Jill charity

Mo Kelly is one of the artists taking part in this year’s incognito mystery art sale. Picture: Mark Murphy

For the ninth consecutive year, the Incognito art sale will anonymously auction postcard-sized artworks by both Irish and international artists.

Since its launch, the event has raised €1.2 million for the Jack and Jill Children’s Foundation, which supports 427 families across Ireland caring for children with severe learning disabilities and complex medical needs.

This year’s edition — now Ireland’s largest online art sale — will feature its biggest collection yet, with 3,500 pieces created by over 1,000 artists.

How it works

The beauty of Incognito lies in its mystery: buyers won’t know the artist’s identity until after making a purchase.

In 2025, the fundraiser returns to an in-person format at Charlemont Square, alongside an online sale on the official Incognito website.

• In-person sale: April 11 & 12 (half of the collection) 
• Online sale: From 8am on April 16 (remaining collection) 
• Artist reveal: April 17 

Each artwork costs €70 and is sold on a first-come, first-served basis. Buyers can purchase one piece online and up to three in the gallery.

The identity of the artists behind the artworks is kept under wraps until after the sale closes

Several well-known figures attended this year’s launch, including writer and broadcaster Maia Dunphy, designers Helen Steele and Jill & Gill, and artists Leah Hewson, Holger Baehr, Conor O’Connell, and Maser.

For Maser, supporting Incognito is deeply personal:

“My brother-in-law, Jack, was helped greatly by the Jack and Jill Children’s Foundation years ago. My mother-in-law and wife always speak so highly of the care he received, so I feel a strong connection to their mission. I’ve contributed artwork in the past, but this year I’m playing a bigger role in facilitating the show. It’s about community and making a difference.” 

A Unique Experience for Artists and Buyers Curator Lucinda Hall says this year’s hybrid format will offer the best of both worlds:

“With more postcards in our collection than ever before, we’re thrilled to go hybrid for Incognito 2025! While the online sale has expanded our reach globally, the heart of Incognito has always been in the gallery—seeing the art up close is a special experience.” 

Each postcard-size artwork costs €70

Jack and Jill CEO Deirdre Walsh highlights the impact of each sale: “Every artwork sold helps fund vital in-home nursing and respite care for children across Ireland. With Incognito, buyers not only get an original piece of art but also contribute to a truly priceless cause.” 

Other participants include Róisín Murphy, Donal Skehan, Sonia O’Sullivan, and Joe Duffy, along with established artists Mo Kelly, Shane O’Driscoll, Mick O’Dea, Mim Scala, William Murray, and Thelma Mansfield.

Both the gallery and online sections are available to view here.