Watchdog upholds complaint against Oatly for 'it's like milk but made for humans' ad

On the first, the FSAI said: 'The National Dairy Council considered that the statement inferred that milk was not suitable for humans and as such, disparaged acceptable dietary practices.'

An advert from a brand called Oatly attracted a complaint from the National Dairy Council, the advertising watchdog has said.

The Advertising Standards Authority of Ireland (ASAI) said it centred on a poster advertising for Oatly included the image of a carton of Oatly (Oat Drink Barista Edition) and stated: “It’s like milk but made for humans.”