Broadcasting body plans to further restrict advertising of infant formula

Pauline O'Reilly said: “We’d successfully got through with the Online Safety Bill that formula milk would be added in, so we would look at restricting further the advertising of formula milk in Ireland.”

Restrictions around online advertising for infant formula — including for video-sharing and on-demand services — are being progressed, the head of the first Breastfeeding Parliamentary Committee said.

Green Party senator Pauline O'Reilly said this is one of the measures the committee proposed to support infant feeding choices and was accepted in the Online Safety Bill by media minister Catherine Martin.