Government faces backlash over Shein support ahead of opening of Cork pop-up 

Simon Coveney, opening Shein's Dublin HQ, spoke of Ireland’s attraction for foreign direct investment firms. 

The Government’s support for Chinese-based fashion retailer Shein has been labelled “tone-deaf” by critics, with the company facing allegations of worker mistreatment and contributing to the climate crisis.

Supported by IDA Ireland, the Guangzhou-based clothing brand celebrated the opening of its EMEA headquarters in Dublin this week, with Enterprise Minister Simon Coveney calling the move “a vote of confidence” for Ireland at a ribbon-cutting ceremony.