Majority of Irish shoppers 'concerned about privacy and how data is used'

Almost a third of Irish consumers have found it difficult to cancel a contract they entered into online, citing examples such as not being able to find the cancellation option on the website or app.

The majority of Irish shoppers are worried about privacy and how their data is used when it comes to targeted advertising, while more than two-thirds have encountered fake reviews, a new study has found.

The report, a European Commission analysis into consumer experiences across the continent, found 94% of Irish consumers have fears around privacy and targeted advertising online.