Artificial intelligence to monitor influencer posts that break advertising rules

Artificial intelligence (AI) tools are to be used by the Advertising Standards Authority for Ireland (ASAI) to identify social media posts by influencers that break advertising rules.

Artificial intelligence (AI) tools are to be used by the Advertising Standards Authority for Ireland (ASAI) to identify social media posts by influencers that break advertising rules.

The tools will evaluate activity by social media influencers and assess if they are disclosing content correctly.