Tourism Ireland highlights Shannon as gateway to Wild Atlantic Way in US campaign

The “two unique places, one amazing holiday” ad, will run for nine weeks and reach at least 6.8 million people through digital ads. Picture: The Collins Press

Tourism Ireland has launched a $1m advertising campaign in the United States, highlighting Shannon Airport as a gateway to the Wild Atlantic Way.

The new campaign promotes direct flights to Shannon Airport, featuring Aer Lingus flights from Boston and New York, as well as United flights from Newark.