Tourism Ireland launches €1m campaign pushing Shannon airport to US tourists

Together Shannon Airport Group and Tourism Ireland are hosting events for travel, trade and media contacts in New York and Boston this week. Picture: Brendan Gleeson.

Tourism Ireland has launched a new €1m campaign to encourage American tourists to make use of direct flights from the United States to Shannon Airport.

The campaign will promote flights with Aer Lingus from Boston and New York as well as flights from Newark with United. It also seeks to highlight Shannon as a gateway to the Wild Atlantic Way.