Sport Ireland pays €80k for 'influencers' to help promote campaigns
Former rugby stars John Hayes and Tommy Bowe (pictured) were paid €5,000 and €7,500 respectively to advocate for separate Sport Ireland awareness campaigns in 2020 and 2021. Picture: Andres Poveda
The body with responsibility for promoting the development of sport in Ireland has spent more than €80,000 on employing "influencers" since 2019.
Sport Ireland said that social media and celebrity influencers, including some former and active sports figures, have been used on 27 occasions to further their campaigns, ranging in scope from keeping people healthy to advocating a return to sport post-Covid-19.
