Penneys to introduce sensory friendly shopping measures

Pictured at the launch of the Penneys and AsIAm autism-friendly shopping at Penneys flagship store on Dublin’s Mary Street are Adam Harris, Founder and CEO of AsIAm and Caroline McCarthy, People & Culture Manager, Penneys. Picture: Naoise Culhane 

One of Ireland's most popular stores is teaming up with the national autism charity to introduce a more inclusive shopping experience.

Penneys stores around the country are rolling out autism-friendly shopping experiences including sensory-friendly shopping hours.