Civil liberties group demands action on 'largest data breach ever recorded'

Liam Herrick, Executive Director of the Irish Counci of Civil Liberties.

The Data Protection Commission has been accused of an “unacceptable” lack of action concerning the behaviour of the online advertising industry, alleged to be “the largest data breach ever recorded”.

A new submission by the Irish Council for Civil Liberties (ICCL) to the DPC claims that the system of real time bidding, the dynamic process of auctioning advertising space as people browsed online, sees “Irish people’s health condition, political views, and whereabouts… analysed and sold in a dark data market”.