Advertising Standards Authority for Ireland: 'Coronavirus adverts must be accurate'

ASAI Chief Orla Twomey: "Advertisers are therefore advised to think twice before making any claims about how to prevent or cure Covid-19 unless the claims can be supported by robust evidence."

Ireland’s advertising watchdog has received several complaints about unsubstantiated or misleading Covid-19 claims about products and services.

Claims that undermine public health advice or exploit people’s anxieties must be avoided, the Advertising Standards Authority for Ireland (ASAI) insists.