New campaign hopes to remind prospective pet owners that dogs are not disposable

Heartbreaking CCTV footage of a confused terrier being abandoned, casually tied to a tree outside Dogs Trust, is set to form a central part of their Christmas TV campaign to keep canines for life.

The charity said that, from January to September 2019, more than 1,900 people across Ireland contacted them looking to relinquish their dog, but the casual dumping of a Jack Russell, who has since been christened Pudsey remains one of the saddest cases.