‘Cruelty-free’ eyelashes came from minks

“Cruelty-free” mink fur eyelashes and breast massage as a means of reducing cancer risk were among the more outlandish advertising claims that fuelled complaints to the advertising watchdog.

Four complaints were made to the Advertising Standards Authority For Ireland (ASAI) in relation to Bia Belle Beauty website, featuring details of their lash ranges, including mink.