Government spends €100k on social media adverts

The Government has spent almost €100,000 on a string of social media advertising and marketing campaigns since the start of the year in a bid to win over new voters and cement its poll lead on rivals.

The spending spree details were revealed by the Department of the Taoiseach after months of criticism over its PR focus and before Fianna Fáil launches a new policy plan this morning aiming to help local media cope with dwindling advertising funds.