Watchdog finds it cannot ban misleading Eircode adverts

The advertising watchdog has said it does not have the power to ban Government-produced ads promoting the benefits of Eircode despite finding that the broadcasts were misleading, writes Joe Leogue of the Irish Examiner.

The Advertising Standards Authority of Ireland (ASAI) investigated radio and TV ads for Eircode following complaints, and found they incorrectly gave the impression that those in need of emergency assistance need to know their postcode when calling an ambulance.