Over half of Irish women buy new clothes every month

A survey conducted by Pembroke Communications into Irish women’s style and beauty habits reveals that over half of Irish women buy new clothes every month.

Over half of Irish women buy new clothes every month

A survey conducted by Pembroke Communications into Irish women’s style and beauty habits reveals that over half of Irish women buy new clothes every month.

A poll of 320 women found that one in four spend up to €2,000 a year refreshing their wardrobe, while 28% said they spend between €500 and €700 a year on hair and beauty treatments.

The research also shows that 70% visit the hairdresser or beautician more than six times a year.

Despite this, the research reveals that economic conditions are having an impact on style and beauty habits. Almost three quarters (71%) say the recession has curbed spending on fashion.

The survey shows that Irish women are more likely to purchase clothes online than beauty products.

In the last six months 73% said they have purchased clothes online while only 39% have bought beauty products.

Victoria Beckham is the celebrity style Irish women most admire - followed closely by Irish actress Amy Huberman.

The top five most stylish women are:

1. Victoria Beckham (26%)

2. Amy Huberman (23%)

3. Olivia Palermo (21%)

4. Kate Middleton (18%)

5. Kate Moss (12%)

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