Voluntary drink codes a failure: Youth Work

A voluntary code on alcohol advertising which was introduced at the start of the year has been described as a failure by Youth Work Ireland, formerly The National Youth Federation.

Figures released by RTE show that many prime-time comedy programmes, which have a high youth audience, still have alcohol ads in their breaks.

Youth Work Ireland has demanded that the Government curb such advertising.

The group has already submitted complaints to the broadcasters in question, but claimed a voluntary code has failed to work and the Government needs to draw up specific laws.