Complaint against Lidl over competition upheld

The advertising watchdog has upheld a complaint against supermarket chain Lidl for failing to identify the winners of a “year’s free shopping”.

The Advertising Standards Authority for Irelandupheld seven of the eight complaints it recently investigated, including one from a member of the public who said Lidl never announced the winners of a draw for a year’s worth of shopping, and did not provide the complainant with the winners’ identities on request.

As well as upholding the complaint, the ASAI expressed concern there had been no observer independent of the company present at the draw.