State’s PR revamp '5 stages of grief’ for staff

Varadkar’s Communications Unit warns change may feel like ‘death’

State’s PR revamp '5 stages of grief’ for staff

A briefing from Leo Varadkar’s strategic communications unit is warning that teams across the government may suffer “five stages of grief”, if told they had to revamp their websites, PR, and branding.

Last September, two senior officials from the unit travelled to The Hague to meet communication experts.

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