TV3 unveils spring schedule ahead of channel rebranding

TV3 is to change its name as part of a major rebranding of the station later this year.

The channel will become Virgin Media Television when its autumn schedule begins later this year, reflecting the multinational media company’s buy-out of the channel in 2015.

The announcement came as TV3 launched its spring schedule, the centrepiece of which is its Saturday doubleheader of Six Nations coverage and Ireland’s Got Talent.