Tourism Ireland launches Skellig Michael advert into space

You can’t say Tourism Ireland isn’t reaching out to new markets — its new publicity drive based around Star Wars: The Last Jedi has gone into space.

As part of the marketing wheeze, Tourism Ireland launched a billboard into space using a weather balloon, reaching peak altitude at 33,390m. At that point, a photo and short film of the ad was recorded.

A brief clip shows the video screen billboard hovering above the Earth in what Tourism Ireland is calling “Planet Earth’s first interstellar tourism campaign”.