Rehab to rebrand to reflect strategy

The Rehab group is to drop its name and completely rebrand as its name “is no longer fit for purpose”.

The group is to appoint a branding agency to draw up a new identity, for the agency which will be paid €30,000 to €40,000.

The new identity — which the group says is needed because the word rehab is now largely associated with drug and alcohol rehabilitation — will be in place during early next year.