Phone retailer told to stop running ‘pro-choice’ ad by watchdog

An ad for a mobile phone retailer in which the business claimed to be ‘pro-choice’ has run afoul of the advertising watchdog, which has ordered the company not to run the ad in future.

The Advertising Standards Authority of Ireland said it received more than 40 complaints regarding two adverts by the Carphone Warehouse, one featuring a picture of a denim jacket with a badge pinned beneath the collar that read: “We’re pro-choice.”

The second featured a picture of a baby with the caption “what makes a family?”, with the options “Mum & Mum, Mum & Dad, Dad & Dad”, and the slogan “we’re pro-choice”. Both adverts featured the slogan: “The only place you get to choose your network, phone, and plan.”