Mobile phones fuelling growth in online grocery shopping

More Irish people are grocery shopping online and many of them are doing it via their phone.

According to SuperValu, traffic to their website has grown by 50% since the start of 2016.

“Supervalu online shopping has seen overall traffic to its website grow by a massive 50% in 2016, over the previous year. This shows a massive shift in customer behaviour towards researching offers and buying food online,” said a spokesperson.