Google’s Pixel smartphone takes on Apple

Google’s Pixel smartphones have been unveiled for the first time, and have been met with a positive reaction from the tech industry.

Ernest Doku, mobiles expert at comparison site uSwitch, said: “It’s taken Google forever to bring its own-brand hardware stylings to the smartphone, but it’s logical the search giant would eventually offer something to showcase the best of Android, in the same way Apple has the iPhone to carry iOS. There’s every reason to believe the Pixel could be a genuine iPhone killer, in a market that appears to be growing tired of the incumbents.

“A battery that charges seven hours in just 15 minutes might not seem as cool as an intelligent voice-activated assistant, but this combination of core functionality and bleeding-edge features is highly likely to win people over. Never underestimate the importance of battery life.