Matchmaking agency ad complaint upheld by BAI

A complaint against a dating agency’s radio advert claiming it was “the only regulated matchmaking agency in Ireland” has been upheld by the broadcasting watchdog.

A complaint to the Broadcasting Authority of Ireland (BAI) concerned an advert for Two’s Company broadcast on Sunshine 106.8, which the complainant states contained false and misleading statements.

The agency stated it was “the only regulated matchmaking agency in Ireland”. However, the complainant — Intro Matchmaking — pointed out that there is no official regulator of matchmaking, dating or introductions agencies in Ireland.