Irish researcher proves there is a lot more to ‘selfies’ than meets the eye

Groundbreaking research into the social phenomenon of the selfie is being carried out in Ireland. And it’s showing there’s a lot more to selfies than meets the eye.

“It’s easy just to say it’s a narcissistic act. The reality is much more complicated,” says researcher Mary McGill, who is currently doing a four-year PhD on the selfie phenomenon in NUI Galway.

Ms McGill’s groundbreaking research was the subject of a TED talk, ‘Young Women, Narcissism and the Selfie Phenomenon’ earlier this year, that subsequently went viral.