Waterford biscuit firm in crunch deal with Harrod’s

A Waterford biscuit company with a workforce of three is to market its luxury product in Harrod’s of London.

Waterford biscuit firm in crunch deal with Harrod’s

The announcement comes less than a year after Lismore Food Company Ltd was set up.

It already supplies its All Butter Irish Shortbread to over 850 Marks & Spencer outlets across Britain.

The company provides produce to Fenwick’s of Newcastle and to Switzerland and Malaysia, while it recently acquired a distributor with a view to entering French and Belgian markets.

The biscuits, with a recommended retail price of €6.50, are also available at over 130 outlets across Ireland.

From this week, the famous Kensington store will stock All Butter Irish Shortbread, Lemon Polenta, Dark Chocolate and Cardamom and Hazelnut, Cinnamon and Raisin, from the company’s savoury range.

Other ranges being manufactured are the savoury Golden Ginger and Cacao Nibs while the Caraway with Irish Seaweed and Irish Digestive with Wild Atlantic Sea Salt provide a sweeter experience with a stronger emphasis on natural Irish ingredients. Founded in 2014, the company comprises locals Ken Madden, his partner Beth-Ann Smith and Ken’s brother Owen. The Madden’s were formerly bakers from the 1800s to 1960s before trading as publicans for 30 years.

Ms Smith, whose family ran Smith’s Stores on Cork’s St Patrick’s Street and who trained at Ballymaloe Cookery School, is head chef at Lismore Castle. Owen Madden runs the family’s Summerhouse café in Lismore. The biscuits are manufactured at the Summerhouse and at an outsource company in Dunmanway, West Cork.

Ken Madden said the contract with Harrod’s “is not just a major endorsement of our biscuits but exposes our young company to a global audience”.

The company is, “very keen to expand in the UK market and to investigate opportunities further afield”, he says.

The biscuits’ ‘hot orange’ packaging carries the equation PV=K, or Boyle’s Law, in deference to Robert Boyle’s Lismore birthplace; the wrapping is Chinese imported, while sugar is imported from Britain.

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