Advertising code seeks to discourage e-cigarette use

A new code for advertising e-cigarettes is aimed at discouraging young people from using the electronic devices.

They are part of a new code from the Advertising Standards Authority for Ireland that comes into effect from today.

A section on e-cigarettes states that e-cigarette advertising should be socially responsible and should not encourage non-smokers, or non-nicotine users to use them.