Is the 'Ladyball' real, or is it just a clever hoax?

It’s the pink football that has been causing quite the sexism row on social media — but many are calling out the ‘Ladyball’ as a clever hoax.

Picked up by newspapers and websites both in Ireland and Britain, the website blurb for the new ‘product’ labelled the pink football as “a concept led by a group of aspiring entrepreneurs who have made it their personal goal in life to encourage girls to play more team sports, and to bring a feminine touch to the all too masculine world of sports.”

The press release sent into newspapers hailed the football as a unique design specifically for the fairer sex.